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Clarks


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Clarks: A Staple In Footwear Past, Present and Future

Clarks has been serving the public with comfortable footwear of unsurpassed quality for more than 150 years. Dating back to 1825, Clarks shoes are now distributed worldwide and the company sells more than 35 million pair each year. But what makes Clarks so popular and how have they established such widespread growth?

The story of Clarks' success dates back to 1825 when two brothers set up a slipper shop in a small English village. Over the next 50 years, the slipper business would grow and evolve and then, in 1883, one of the Clarks brothers would come up with a revolutionary footwear concept – a shoe that followed the natural shape of the foot. From that point forward, Clarks (and footwear in general) would never be the same again.

Clarks footwear did not stop revolutionizing the footwear industry in 1883. In fact, in 1950 the Clarks brand once again brought itself to the forefront of the footwear world by introducing the Desert Boot – a soft-leather boot that would become the flagship of the Clarks Originals footwear line. Then, later that same decade, Clarks once again proved themselves to be industry innovators by being the first to vulcanize rubber soles directly onto leather uppers in the shoe-making process.

Over the following decades, Clarks would prove themselves to be the leaders in footwear over and over and over again. In the 60s, they created the first true comfort shoe. In the 70s they were the first to use polyurethane as a sole material. In the 80s, Clarks created the very first "air comfort" shoe and in the 90s, Footwear News named Clarks "Company of the Year" proving what everyone already new – when it comes to footwear innovation and technology, nobody beats Clarks.

Today, in the 21st century, Clarks footwear is still a favorite among even the most discerning of shoe buyers. From casual to dress and everything in between, Clarks offers a footwear solution for literally every wardrobe need. With hundreds of different styles to choose from and prices ranging from about $60 to $260, there is literally a Clarks shoe for everyone. The quality of today's Clarks shoes has not deviated from the high quality of years gone by and the company's core values still remain the same. When you buy Clarks shoes, you can rest assured that you are buying the product of a company that takes comfort, quality and style seriously.



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